LAYBACK STORY
8 YEARS OF STYLE
What inspired the brand
The brand draws its inspiration from the vibrant daily life of South African citizen, RSA
is a captivating destination renowned for its cool, relaxed, and joyful atmosphere,
steeped in a diverse cultural tapestry waiting to be unraveled. The name was carefully
crafted to embody a brand that authentically connects with a community of easygoing
and sociable individuals, offering a go-to choice that harmonizes effortlessly with their
lifestyle ethos. Layback Garments, that's who, how & what we are.
is a captivating destination renowned for its cool, relaxed, and joyful atmosphere,
steeped in a diverse cultural tapestry waiting to be unraveled. The name was carefully
crafted to embody a brand that authentically connects with a community of easygoing
and sociable individuals, offering a go-to choice that harmonizes effortlessly with their
lifestyle ethos. Layback Garments, that's who, how & what we are.
What is our vision?
Our vision is clear: to strengthen our brand's value chain by gaining complete control
over our production process, ensuring alignment with our creative vision. We aim to
elevate our brand into a dynamic platform that harmonizes global markets with local
innovation, empowering emerging African creatives to rival international giants on the
global stage with every wear.
over our production process, ensuring alignment with our creative vision. We aim to
elevate our brand into a dynamic platform that harmonizes global markets with local
innovation, empowering emerging African creatives to rival international giants on the
global stage with every wear.